Marketing New York
Tourism destinations are in competition with each other, as they all need tourists to visit. Tourism is of huge importance to the economy of a destination and New York is no different to any other tourism destination – it needs tourists because they spend money and contribute towards the economic growth and employment created!
Even though New York is widely known and very popular as a tourism destination, it still needs to market itself in order to attract even more tourists.
New York uses a variety of marketing strategies to promote itself as a tourist destination. E.g.
• Promotional materials produced by tour operators featuring the destination. These brochures often include information promoting the attractions of the selected resorts and destinations.
Activity 10
