Marketing
Barcelona gained a great deal of publicity and recognition from hosting the 1982 Olympic Games. From this event Barcelona gained worldwide recognition. As a result Barcelona was firmly placed on the map so this means that Barcelona is well recognised and does not need huge amounts of marketing.
With availability of cheap flights Barcelona can now market itself to a much wider audience. Short break holidays as well as sports tourism and business tourism have become the target market for Barcelona tourism over the past few years.
Barcelona is happy to market itself to groups such a stag and hen weekends. Special birthdays are also celebrated in Barcelona.
Activity 11
Produce a SWOT analysis for Barcelona by putting the statements below into the box where you think they belong.