Instructions
Complete the table by identifying the two main methods of market research to allow viewing of suggested answers.
Methods of market research
Description
Advantages
Disadvantages
Desk research
Desk research is carried out using existing sources of information.
Quick and easy. It is cheap.
Not specific to the business. It may be out of date.
Field research
Field research involves collecting primary data. This is data from a new source and is collected especially for the business for a specific purpose.
Gives data on exactly what the business wants. The data is up to date.
Can take time to carry out. It can be expensive.