Film websites

Cross-platform marketing and convergence

Explore the official site, consider its features and then fill in the table.

Website feature What is its purpose? What is the appeal to an audience?
Forum Allows users to interact with other fans of the franchise. Gives audiences a sense of being a part of something.
Language is direct and inclusive
‘We have experienced a security breach…get indoors.’
Creates an escapist experience beyond the viewing of the film.