This straightforward model consolidates students’ understanding of the ultimate purpose of marketing taking them back to the importance of box office figures in gauging the commercial success of a film. This also places trailers and posters in the context of advertising and marketing.
Marketing aims to raise awareness of a film’s release.
Create interest in the film itself.
Generate desire to see the film and action in the purchasing of a cinema ticket. [AIDA]
What are the four Ps?
- P------ (The film itself that needs to be sold to audiences.) Product (The film itself that needs to be sold to audiences.)
- P------ (When in the year a film is released: e.g. summer blockbusters in the summer, horror films during October, family films during holiday periods – Christmas/bank holiday weekends.) Placement (When in the year a film is released: e.g. summer blockbusters in the summer, horror films during October, family films during holiday periods – Christmas/bank holiday weekends.)
- P------ (The ways in which films are marketed: trailers, posters, TV trailer spots, merchandise, tie-ins, websites.) Promotion (The ways in which films are marketed: trailers, posters, TV trailer spots, merchandise, tie-ins, websites.)
- P------ (Interviews/TV appearances, press releases, articles, reviews.) Publicity (Interviews/TV appearances, press releases, articles, reviews.)
Star Wars Episode VII’s release date is December 18th 2015. Why has this release date been chosen? Give reasons.