Match the key term to its definition.
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- Tag line
- Iconography
- Enigma codes
- Action codes
- Star names
- Key image
- Language and mode of address
- Typography
- The film’s slogan which is memorable.
- The visual codes often associated with a particular genre.
- A narrative code that creates intrigue.
- A narrative code that suggests what might happen in a film’s story.
- These draw audiences to a film and are often linked to certain roles.
- The main image that often suggests the narrative of the film.
- The way in which a text speaks to its reader – often persuasive and direct or inclusive.
- The particular style of font, used as a form of branding.