Instructions
Look at each statement and decide which market type it relates to and drag it to the appropriate column in the table. When all of the statements have been placed click the check button to see how many you have right.
If you haven’t placed them all correctly you can move the statements into different columns before checking your answer again or press the reset button to start again.
Market orientation
Product orientation
Asset-led marketing
- Business needs to be flexible
- Dictated by the market
- Customers very important
- Identify potential customers
- Market brand is important
- Products based on internal strengths
- Try to sell what they make
- Core products made
- Economies of scale are likely
- Focus on quality
- Mixes market and product
- Allows for progressive change
- Internal strengths linked to market needs