Instructions
Identify which business is most likely to use each method of promotion by dragging them to the correct column in the table before checking your answer.
Small sole trader business with a low marketing budget
Large PLC with a high marketing budget
- Weekly advertisement in the local evening newspaper
- Sponsorship of the local football team
- Door to door delivery of promotional leaflets in the local area
- One line listing in yellow pages
- Daily television advertisement
- National cinema advertising campaign
- Endorsement of products sold by a celebrity
- Daily advertisement on national radio