Are you sure you want to delete your annotation? You cannot undo this action.
Suggestions
Sold on star (John Simm- intertextuality with Doctor Who)
Sold on character (Gene Hunt became iconic)
Sold on intertextuality (old BBC idents etc)
Sold on genre with a twist – focus on trailer
Sold on enigma – social media buzz, particularly for “Ashes to Ashes” ending
Sold as a BBC quality drama – mark of trust
Sold worldwide (US DVD has different testimonials)
Coverage in magazines – “event” of second series made front pages of TV listings guides
Some merchandising (e.g. calendar, spin-off books)
Created series “brand”
These elements target different audiences
Hesmondhalgh argues that companies use these techniques to minimise risk and maximise profit. With its follow-up, “Ashes to Ashes”, “Life on Mars” reflects his notion of major media institutions formatting their own cultural products.
Media Studies - TV
Marketing
Representation Pages 4-9
Analyse the trailer and other marketing materials. Identify how the marketing Targets audiences. Click on the images.
