Media Studies - TV
Audience response


Media Audiences Page 6
EDUQUAS

How do Audiences respond to The Bridge?

Identification – Uses & Gratifications Model

Audiences may identify with Saga or other characters

Diversion Uses & Gratifications Model

Audiences use the text as escapism. We follow the leads, examine the clues and question the suspects alongside the protagonist.

Enigma

Who killed Helle Anker? Why is the murder set-up so bizarre? Will Saga and Hanne work well together? What is the situation with Henrik’s family?

Two-step Flow

“Excellent” – from The Guardian. The paper acts as an opinion leader and audiences believe in the show’s quality because of this. Testimonial – e.g. on DVD cover – four stars from The Times, Financial Times, The Telegraph (ABC1 audiences).

Audiences may consider/question their own attitudes by comparing them to those of the characters

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