Cross-gender appeal– male audiences may identify with DCI Mathias (role model) - aspiration. Female audiences may identify with DI Mared Rhys or DS Sian Owens and/or find Mathias attractive.
Experiencers may enjoy the vicarious thrill of crime drama narratives.
Targets a Welsh audience through language. May also interest those interested in Celtic/Welsh culture. Audience for BBC Four is classically ABC1.
Secondary audience – fans of Nordic noir –more alternative/niche audience.
Inherited fan bases – e.g. from ‘Broadchurch’, ‘The Bridge’. Fans of cast.
Media studies – TV
Target Audience
Media audiences Page 2 and 3
Use the task sheet in your work book to answer the following questions and justify your response.
Then compare to the suggested answers.
Who is the audience for Hinterland? Think about age, gender and social class,
lifestyle and taste. Justify your response
How does the text itself target audiences? Consider genre, narrative, star and character, representations, intertextuality
How does the marketing target audiences? Scheduling, social media, posters & trailers