Research and analyse the website and social media feeds for your contemporary non-mainstream magazine. Answer the questions below, giving examples to support your points.

  • Appeal to audiences, who can access a much wider range of associated additional content, such as videos, online
  • Online versions of magazines offer numerous opportunities for audiences to interact and become more loyal to the brand, including encouragement to follow on social media
  • Regular updates mean that readers don’t have to wait until the next edition is published
  • Publisher can reinforce its brand values by, for example, offering additional features on specific topics
  • Publisher can offer prominence to specific advertisers
  • Exclusive previews of magazine content online to encourage potential readers to buy the product e.g. on Huck’s Social Feed
  • Cross-platform content reinforces the brand e.g. Huck TV ‘The interrogation of Kim Gordon’, Adbusters’ YouTube channel
  • Online magazines cross-promote other products/initiatives from the same publisher e.g. Huck recommends ‘Little White Lies’ (sister publication) in its ‘best of the web’ feature.