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Additional Information
Websites and social media (Twitter, Facebook, YouTube channel, Instagram etc.) have become a vital part of the magazine experience and allow publishers to extend the brand and reach audiences through digitally convergent platforms. This article gives an insight into the redevelopment of Huck’s website and its impact in terms of generating more visits to the site, the length of time people spent browsing the site and engagement with social media: https://totheend.co.uk/our-work/huck-magazine/
Female stereotypes
Passive
Nurturing/ maternal
Dependent on men
Housewife/ domestic role
Romantic
Seductive
Beautiful
Research and analyse the website and social media feeds for your contemporary non-mainstream magazine. Answer the questions below, giving examples to support your points.
How does the website reinforce the brand identity of the magazine?
Is there a clear ‘house style’ that is evident across the magazine and the website?
What does the website offer that is different from the content of the magazine?
How does the website extend the brand (e.g. through videos, merchandise etc.)?
How does your magazine use social media (e.g. to market the latest edition or offer additional content)?
How can readers interact with the magazine through the website and social media?
Write three paragraphs explaining why it is important for print magazine publishers to have an online presence, giving specific examples from your non-mainstream magazine.
Appeal to audiences, who can access a much wider range of associated additional content, such as videos, online
Online versions of magazines offer numerous opportunities for audiences to interact and become more loyal to the brand, including encouragement to follow on social media
Regular updates mean that readers don’t have to wait until the next edition is published
Publisher can reinforce its brand values by, for example, offering additional features on specific topics
Publisher can offer prominence to specific advertisers
Exclusive previews of magazine content online to encourage potential readers to buy the product e.g. on Huck’s Social Feed
Cross-platform content reinforces the brand e.g. Huck TV ‘The interrogation of Kim Gordon’, Adbusters’ YouTube channel
Online magazines cross-promote other products/initiatives from the same publisher e.g. Huck recommends ‘Little White Lies’ (sister publication) in its ‘best of the web’ feature.