Look at the statements below and decide if you think they are about millennials or boomers.

Millennials

Boomers

Access newsbrands continually throughout the day. 74% stated that they turn to newsbrands to get a balanced point of view. 78% stated that their newsbrand introduces them to stories they wouldn’t otherwise read. More likely to exhibit their news habits on digital devices. Regularly ‘snack’ on news. 73% stated that they visit a newsbrand website to get more information when they have seen an interesting story on social media. More than 1 million read a digital newsbrand daily and enjoy the speed and ease with which they can access news. As well as enjoying a digital newsbrand daily, they also enjoy indulging in newspapers. Their newsbrand habits are more centred on specific times of day.

Can you match up the name of the habit with its definition?

  • Fix:
  • Track:
  • Fill:
  • Indulge:
  • Invest:
  • Access news constantly, prompted by a general need and state of distraction.
  • Access news regularly throughout the day to keep up to date with breaking stories.
  • Access news to pass the time when moving from one place to another.
  • Make time to enjoy the news as a break from everything else in the day.
  • Read the news regularly to get an in-depth perspective on stories.

Which habits do you think are more common amongst millennials? And which amongst boomers? Why?