One Direction

One Direction's Facebook Profile is another source of marketing for the band.
How many marketing attempts can you see, just from this screenshot?

One Direction

Analyse the posts and evaluate what techniques they are using and how they are engaging with their fans.

One Direction

Much of what One Direction posts on Facebook is the same as what they posted on Twitter, why do you think that is?

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It allows their fans to connect with them in their own preferred way, some may not have a Twitter account but use Facebook every day, for example.

They don’t want any fans to think they are not getting the same information or are getting less information, depending on what platform they use to engage with them.

To save themselves time, they use an application which allows them to post the same content to all of their social media platforms at the same time e.g. Hootsuite