Katy Perry

Blumler and Kat’s ‘Uses and Gratifications Theory’ states that audiences are active in their media consumption and we choose media to fulfil one or more of the following: Identity, Education, Entertainment and/or Interaction.
Can you match up the uses with the definitions?

Use

Definition

  • Identity
  • Education
  • Entertainment
  • Interaction
  • Seeing the person as someone to identify with, a role model, someone with similar values as your own or someone to aspire to be like
  • A way to acquire more information about a topic, a way to seek knowledge or understand something more.
  • Media to be enjoyed, maybe as escapism, allowing you to forget about your worries or the mundanity of your own life for a short time
  • Providing a source of conversation between people, allowing people to socialise whilst discussing a media text.

When watching Katy Perry’s ‘Roar’ video, which of the ‘Uses and Gratifications’ above do you think the video fulfils? Is it different for different people? Why?