Blumler and Kat’s ‘Uses and Gratifications Theory’ states that audiences are active in their media consumption and we choose media to fulfil one or more of the following: Identity, Education, Entertainment and/or Interaction.
Can you match up the uses with the definitions?
Well done you matched them all correctly.
You scored … out of 4. Move some of the cards around to try to improve your score.
When browsing Katy Perry’s website, which of the ‘Uses and Gratifications’ above do you think the site fulfils? Is it different for different people? Why?
http://www.katyperry.com/