GCSE Media - Representation
Introducing key terms

WJEC

Read the words and discuss what you think they might mean before revealing the definition.


Masthead – Title of the Newspaper in bold font across the top

By line - The name of the writer of the text.

Headline/Strapline - Main heading/smaller headline underneath

Jumpline – Directs to the page where the story continues – ‘See page 11’

Copy – The main text for the newspaper page.

Earpiece – A piece of advertising, usually by the title, on the front page.

Splash – The leading story on the front cover.

Crosshead – A paragraph with own heading that breaks up the article.

Caption – The line of description under a photograph.

Pull Quote – A highlighted quote selected from the main text.

Side banner – An advert or feature at the side of the front page.

Stand first – A sentence presented to stand out and introduce the article.