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An understanding of a media product cannot be gained without an understanding of the industry that produced it. The inevitable growth of large conglomerates supported by vertical and horizontal integration is seemingly being countered by self-publishing and consumer content that is being made possible by the advancements of digital technology.

Therefore, in an increasingly diversified media market, the nature of production and distribution is constantly shifting and has an impact on the way that audiences consume media products. The proliferation of the internet and mobile devices is changing the global reach of media products at the same time as giving audiences the opportunity to be prosumers. In this saturated market the reliance on distribution and marketing is as integral as ever, but now cross-platform marketing and social networks are essential to access that wider audience.

Within these industries, regulation of media products needs to adapt too and the likes of OFCOM and The Video Standards Council are trying to keep up with the increasing demands of regulating diverse content that may be produced independently and often published and distributed with new technology.

Correct answers

An understanding of a media product cannot be gained without an understanding of the industry that produced it. The inevitable growth of large conglomerates supported by vertical and horizontal integration is seemingly being countered by self-publishing and consumer content that is being made possible by the advancements of digital technology.

Therefore, in an increasingly diversified media market, the nature of production and distribution is constantly shifting and has an impact on the way that audiences consume media products. The proliferation of the internet and mobile devices is changing the global reach of media products at the same time as giving audiences the opportunity to be prosumers . In this saturated market the reliance on distribution and marketing is as integral as ever, but now cross-platform marketing and social networks are essential to access that wider audience.

Within these industries, regulation of media products needs to adapt too and the likes of OFCOM and The Video Standards Council are trying to keep up with the increasing demands of regulating diverse content that may be produced independently and often published and distributed with new technology.